Portfolio

Principles.

What are my cornerstones?

Innovation. Participation.

Innovating, challenging limits, and embracing the new energize me the most.

Know your users.

Base designs on user needs and outcomes, using data and direct research to inform decisions.

Perfection doesn’t do 9 - 5.

I'm not confined to time zones or a desk; the project's demands and collaborations guide me, and I consistently go the extra mile.

UX is the sum of all things.

There’s no style over substance here. No design for designs sake, I bring together form and the function to create something that looks good and performs brilliantly. Simple.

Consistency.

Avoid uniformity, but be consistent. Reuse well- tested design patterns. Use ubiquitous language to create familiarity. Dare to try new things yes, but break the rules intentionally.

Creator. Partner. Collaborator.

Ideas don't follow a linear path. As a designer and developer, I can lead, assist, or refine your project or product at any stage, from inception to post-implementation testing.

Effectiveness.

My designs should work everywhere; responsive is not only screen size. Leverage technology to help users, and tailor technological solutions to the needs of the users.

Clients. Curated.

I take on a limited number of projects at one time. This quality control means I can give each project exactly what it needs – focus and time.

Reflection.

Reflecting on the past, from projects to civilizations, enhances our understanding and shapes a clearer vision of the future.

Open-Mindedness.

Tradition doesn't dictate our methods. Courage lies in exploring alternatives, wisdom in knowing when to innovate. Shifting paradigms fosters uniqueness. The future belongs to those who can see it, can you?

Service Spectrum.

What can I offer you?

Design Strategy.

Moving forward doesn't always equate to progress; long-term goals and a well-designed product are equally important.

Web & Mobile UI Design.

Leveraging my expertise in UI Design for both web and mobile, I'll elevate your application with top-notch mobile and app design.

User Research.

Understanding users and their needs is crucial for effective design. I offer comprehensive research to uncover user behaviors and motivations, translating these insights into product improvements and designs.

Counsulting.

A full-time UX designer isn't always necessary, but their insights can be invaluable. I offer efficient consulting to enhance, advance, implement, or upgrade your product and to understand your target audience's views on existing offerings.

Prototyping.

Testing is as important as designing. I'll use prototyping methods to fine tune your products and designs, and align brand goals with user needs.

System Thinking.

Holistic thinking and an interdisciplinary approach are my keys to designing and developing new systems and paradigms together with my clients.

Design Method.

Involve users early and often.
Learn from them and iterate.

Establish empathy together as a team.

It’s important that as a team, you understand your users. Doing so eventually
introduces benefits into the product at every level. By increasing your team’s
exposure to users, you will increase the user’s satisfaction of the product.

Collectively define and agree on problems.

Take time to understand and clearly define your user’s problems. Feeding the team solutions will only lead to demoralisation; people like being empowered and to have a chance to be creative. Let the team stretch their skills, and give them time to truly understand the problem.

Group ideation.

Good ideas can come from anyone. Waiting for one member of the team to create the best idea will take time, and will be biassed towards their experience. It doesn’t have to take long, there are exercises designed to generate lots of ideas quickly.

Prototype and test with real users.

Fake it until you can make it. Spend the minimum amount of time to create the closest to the real thing. You’re looking for feedback on the idea, not whether your design looks finished. Test with real representative users.

Iterate, iterate, iterate.

It isn’t enough to run through a design process once. Learn from your users, learn from your team, and iterate. The process will mature and you’ll be able to run through it easier and faster on each pass. Being agile is to be set up to react to new information fast.